حلال /Halal, 2016Installation, light pannel, 35cm 32.5cm x 3cm(…)With the حلال /Halal installation, Soukaina Joual is inspired by a typical element of the Moroccan urban landscape, the small LED board that the traders hang in their storefronts. In this case, the artist has inscribed on it the word « Halal » in French and Arabic. While these light boards are common in many parts of the world, especially the West, they are non-existent in the Arab world. By showing these panels in a Muslim country, Soukaina Joual exhibits a ready-made which undermines the over-usage of the term “Halal”. The meaning of the term has shifted, becoming an advertising and consumer item that supports unjustifiable ends.
Installation view at Le Cube - Independent art room, Rabat 2016
Courtesy of the artist and Le Cube - Independent art room